Culture and Democracy in Brazil: Communication Strategies for Here and Now (A Not-So-Practical Manual)

Culture and Democracy in Brazil
October 2025
Written by: Gabriele Roza
Concept: Ana Carolina Lourenço and Jheniffer R.
Supervision: Vitor Babilônia
Editorial: Jheniffer Ribeiro and Vitor Babilônia
Collaboration: Beatriz Amparo e Luiza Rudge
Graphic Design and Layout: Luísa Guarnieri Translation: Sunny Traduções
Published by: ICCI

The publication Culture and Democracy in Brazil: Communication Strategies for Here and Now (A Not-So-Practical Manual) starts from the idea that culture shapes how we imagine the world. It reaches millions and brings people together around political and social debates, even if that connection isn’t always as structured or intentional as it could be. 

It delves into the intersections of culture and democracy in Brazil, drawing on reflections from creative professionals, communicators, and ICCI’s team. Building on these insights, the publication invites readers to see pop culture, from music to viral series, as a dynamic space where narratives can be shaped and reimagined, with the power to mobilize awareness and inspire action across many agendas, including climate and social justice. 

With original graphic collages and chapters that come to life through themes such as ‘baile funk’ as political expression and philanthropy engaged with narratives, the publication also explores a range of other topics, including historical reparations and affirmative action in film, the power of voices like Russo Passapusso’s to draw crowds, and ways of producing content in the age of noise, algorithms, and generational shifts. 

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