ICCI releases its 2025 Annual Report

ICCI – Institute for Culture, Communication and Impact’s 2025 Annual Report is now available. The digital publication takes readers through ICCI’s second full year of operations and its first year providing direct financial support to organizations working across climate, democracy, and justice agendas.

As ICCI continued strengthening its institutional processes and reinforcing the organization’s foundations, 2025 reaffirmed a core belief behind our work: a resilient communications ecosystem is essential to expanding the diversity of voices participating in public debate around agendas that are central to Brazil’s development.

Transforming realities starts with transforming conversations

For more voices to participate in public debate, others must be willing to invest in them and in what they have to say. Throughout 2025, ICCI’s work was shaped by the search for narratives capable of inspiring Brazilians to believe there is still time to act on climate, democracy, and justice. At the same time, we experienced a period of institutional growth that was also reflected in our numbers.

In 2025, ICCI supported 60 grantees and 71 projects through R$14,995,602.62 in grantmaking (approximately USD 3.0 million). The report also highlights the balance between organizations working exclusively at the state level and those operating nationwide.

During the same period, ICCI’s team grew from 8 to 12 people and traveled extensively to take part in panels, workshops, report launches, events, and other activities alongside grantees and people whose work and experiences are deeply aligned with ICCI’s mission. Over the course of the year, the team completed roughly 150 trips across 18 cities, 10 Brazilian states, and 3 countries.

Gatherings and Publications

Behind the big numbers is ICCI’s understanding that strategic communication is, by definition, an ecosystem-driven discipline, and that its effectiveness in shaping public conversations and influencing behaviors and decisions is directly tied to the diversity and resilience of the ecosystem, made up of organizations and a wide range of actors such as leaders, researchers, strategists, data specialists, and funders.

That understanding led ICCI to convene events and trusted spaces throughout 2025 aimed at fostering exchange, collective reflection, and collaboration among different actors from across the ecosystem. Two publications emerged from those gatherings.

The first brings together daily reflections on climate, communication, and culture and was designed as an accessible way to weave the topic into everyday life. It pairs 20 short reflections with simple daily activities, encouraging readers to take part in collective action in the face of the climate emergency.

The second publication looks at culture and democracy in Brazil through communication strategies that recognize pop culture, from music to viral series, as a powerful arena for narrative dispute. The material invites readers to explore both popular culture and pop culture as strategic tools for engagement and for strengthening democratic agendas.

With more than 6,000 digital views and 700 printed copies distributed, the publications released in 2025, including ICCI’s 2024 Annual Report, are part of the broader reflections presented throughout the 2025 Annual Report and are available on ICCI’s website.

Stories

One of the highlights of the 2025 Annual Report emerged from the belief that ICCI’s grantees are the true drivers of positive transformation across the agendas in which the Institute works.

Behind every funded organization is a group of people genuinely committed to helping shape a better future for the country through their work. In the “Stories” chapter, three texts give voice to these individuals’ trajectories and experiences.

One of the stories is dedicated to the “Marcha das Mulheres Negras por Reparação e Bem Viver” (“Black Women’s March for Reparations and Living Well”), highlighting the 300,000 dreams that filled the streets of Brasília and the strategic communications efforts behind the largest social mobilization of the last decade. The second story features people who took part in publications, research, and activities carried out before, during, and after COP30, held in Belém, creating space for reflections on how the public perceives both the climate crisis and the conference itself. Closing the chapter, ICCI turns to faith communities, examining how Brazilians relate to faith and spirituality and the growth of evangelical churches in territories that play a crucial role in responding to socio-environmental disasters.

The digital version is available at iccibr.org/publications