ICCI launches new publication with daily reflections on climate, communication and culture
ICCI – Institute for Culture, Communications and Impact – has just released 20 Days With Climate: Daily Reflections on Climate, Communication and Culture, a passport into the room where leaders from the climate communications ecosystem gathered to discuss the future of the climate agenda in Brazil and collaborated on developing strategies to boost climate mobilization.
Now available online, the publication invites readers to look at climate and communication from multiple perspectives. It presents 20 short reflections designed to make both topics part of everyday life, using a tone that’s engaging and accessible to a wider audiences, while encouraging collective action in response to the emergency we face.
“20 Days With Climate” brings reflections that show that, depending on how the story is told, it becomes easier to understand that climate isn’t just another issue.
At ICCI, we believe that what moves someone to take action isn’t necessarily the ability to clearly explain climate science, but stories that inspire hope and belonging - told by messengers who have the freedom to adapt language and unleash creativity in ways that foster real connection and engagement.
To cultivate a pro-climate culture in Brazil, we need more than the idea of “bursting the bubble.” It’s not just about spreading the same message to as many people as possible. With increasingly sophisticated digital tools, audience segmentation now enables more targeted approaches. The most strategic move may be to identify points of connection across the many contexts that define Brazilian reality.
“20 Days With Climate” grew out of Prismas | Communication & Climate, an event organized by ICCI that fostered conversations on the domestic agenda, climate narratives, and audience behavior, framing the climate conversation through a people-centered lens and offering pathways for progress in the post-COP30 scenario.
We invite you to explore the publication and reflect on climate, communication and culture from new perspectives.
Check it out: iccibr.org/publications